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About this talk
While you may see a huge increase in sales during Black Friday, it doesn't help if most of those customers never come back to shop with you. You don't want to be the place they go to only when there's a sale.
In this talk we'll explain how you can build true loyalty during Black Friday so that they continue shopping from you even after your promotions end.
Steve Deckert is an entrepreneur & Co-Founder of Smile.io. He has over 10 years experience in ecommerce. In his past, Steve has co-founded an online store, & an ecommerce consulting agency.
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