Aaron is the Editor-In-Chief of the Shopify Plus blog. He's written some of the best and most widely-viewed content on eCommerce.
In this video, Aaron talks about some of the data he's uncovered from interviewing the most popular eCommerce companies like Rebecca Minkoff and Allbirds.
He also shares their strategies for increasing Average Order Value (AOV) so that you can increase your margins despite rising ad costs during the holiday shopping and Black Friday - Cyber Monday season.
This talk is part of an online summit run by Gorgias, the #1 helpdesk app for Shopify stores. See the rest of the talks here - summit.gorgias.io